After years of autocorrecting, Apple announced it would stop autocorrecting 'F%#k' to 'Duck,'

Durex responded immediately and said: It’s about ducking time, flooding social media with shoppable posts and promo codes, tailored for different audiences.

The Duck hijacked the conversation and transformed the "F%#k and Duck" debate into a cultural e-commerce platform.

A GPS reinvented for kids that starts the LEGOLAND adventure the moment families leave home by transforming the drive into a LEGO-themed ride. In Quest to LEGOLAND, as kids travel to LEGOLAND Florida Resort, they can follow LEGO Minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock themed missions, answer trivia, and learn about the world around them as landmarks they pass pop up on-screen right before their eyes.

USPS was in need of a new chapter in its long history of improving to better serve the public. With this came a modern, fresh approach to the brand. In today’s culture, American pride is strong, but also fragile. We looked at our audience and uncovered that people, businesses, and USPS employees believe they power American progress. Within the category, we found that competitors provide functional benefits, but not emotional connections. This led to our brand platform “Delivering for America.” USPS delivers to every single address in America and people feel a sense of pride in it. The objective was to change the perception of the USPS. Instead of an out-of-date, government institution, we positioned the brand as modern, innovative, and a category leader.

American Queen Voyages, expanded its cruises from being a paddlewheel cruise in the rivers of North America to setting sail across lakes, oceans and taking on expeditions. The expansion in business needed a unified and modern identity across every touchpoint and the experience of the brand.

NautiCode uses a generative design engine powered by the waters the cruise line sails in. The nautical data and graphic elements of the brand come together to choreograph a unique design system that gives everyone a personalized result, based on THEIR journey. The data also plays a role in experiences, for how generative cocktail recipes are designed for on-ship bartenders.

American Queen Voyages reached a 2022 single-day booking record on Feb. 25, surpassing the previous high mark by 10 percent. Travel advisor inquiries were up over 20 percent And the company has received the most brochure requests (cruise catalog) in its history since releasing the 2022-24 Voyage Atlas.

Testicular cancer is the most common cancer among young men. Yet 62% of those who are most at risk don’t know how to check themselves. To get guys in the habit of checking their balls we created a different type of NFT: Non-Fungible Testicles. This exclusive drop of 8000 NFT's gamified the creation of exclusive NFT artwork making art owners check on their digital balls regularly, just like they would in real life, unlocking exclusive traits that updated the metadata of their artwork.

For the launch of the all-new Pixel 4, Google wanted to take launch day hype out of the store and bring it straight to the fans. So we teamed up with the delivery pros at Domino’s to reimagine the entire launch experience, serving up the Pixel 4 in a limited edition pizza box that gave new owners a delicious reason to test out the phone’s all-new hands-free features.

Sex is a taboo topic in India, social stigma and tradition cover it up. To break this taboo topic, Durex used a commerce channel and hijacked cultural conversation as everyone has opinions on sex in entertainment.

It turned advice by Grandma (Daadi Ma) in Netflix Lust Stories 2, who compared her orgasm to erupting like 'Mount Fuji', into a commerce secret code 'MT FUJI' for the internet to unlock a world of Durex.

The Durex ‘MT FUJI’ code & Intensegasm play kit became the world’s first package to the summit of your pleasure, erupting the nation with 32.4% increase in new brand advocates.

More than half of Americans have been attacked on social media, turning our phones into portals of hate. We took the most iconic flip-phone of all time, the motorola razr, and gave people experiencing hate the power to #HangUpOnIt. In a gif-first campaign that spanned across Tiktok, America helped Motorola #HangUpOnIt

"I love that Motorola is saying, 'Let's f--- the status quo. Let's hang up on all of those outside voices, and focus that energy on being the amazing individual that you are, creating what you are creating,' "

Jodie Turner-Smith

Most people know that when they sneeze or blow their nose, they should use a tissue. But the problem is they don't always have it on hand, leaving them with their sneeze of shame. This cold and flu season, we asked people to tell us what is their sneeze of shame and use Kleenex tissues to avoid the awkward situation.

With more than $4.8 million dollars being spent on replacing cracked screens in the US, Moto wanted to demonstrate the world’s first shatterproof display of the Droid Turbo 2.

To demonstrate this, we partnered with the popular tastemaker site What Drops Now to create Drop Sales, a special collection of limited-edition products that could only be unlocked by dropping your phone.

Drop Sales was live on all handsets, but without the shatterproof screen of the DROID Turbo 2, you might pay a higher price.

The new Lenovo Thinkpad X13s is the laptop for the post pandemic era. With it's 5G ready internet connection, multi-day battery life and smart noise suppression this machine is the perfect tool for remote work. This allows you to go to places you once screensaved about.

Plastic pollution is choking our ocean, like a ticking time bomb exploding. Our health is at risk, our marine life is suffering. As the plastic pollution bomb explodes, it causes irreversible damage.

Tick Tock makes us stop, take notice, and choose to take action. Intentionally provocative, we are asking individuals, companies, and governments to end plastic pollution once and for all.

When your screen shatters, the world inside your phone hurts too. To launch the DROID Turbo 2 with the world’s first shatterproof screen, we took the emoji characters that people use every day to text and tweet and showed what happens to them when a screen shatters.

We further reached our audience by doing a listen and respond where the emojis spoke about their feelings directly to the people who were responsible for hurting them - people with cracked phone screens.

The Florida market in the United States of America is cluttered with iconic theme parks and tourist attractions. How could LEGOLAND Florida Resort get international travelers to add LEGOLAND to their vacation plans?

LEGOLAND Dollars, a real currency that can be spent at the resort, was introduced on foreign exchange boards for trade at locations within international airports. A place where international travelers stop to check the rate for their home country’s currency.

To launch the New Balance Lazr, we took to heart the technology used to make the shoe. Lazers. Mixing the production technique and the use cases of the shoe we created a spot where the lazer navigates through the urban streets where one would use the shoe to end in a warehouse to show the craftsmanship of this technology on the shoe.

43% of Americans don’t drink enough water, and another 7% don’t drink water at all. So Partnership for a Healthier America created the Drink Up Fountain to encourage Americans to drink more water. 

We used a combination of Raspberry Pi, Makey Makey, Arduino Micro controller, a custom software, and, of course, a human being, we created Hydro-Touch Technology to transform the act of drinking water into an electrical circuit. So, the more water the users drink, the more they hear prerecorded audio messages reminding them of the power and goodness of water.

To reassure the parents of premature babies and demonstrate our support for them, we created a Super Bowl ad featuring actual babies that were meant to be born during Super Bowl Sunday but were born early. And then we ran it prematurely.

Leveraging the one time of year Americans are actually excited by advertising, we played off the sense of expectation that people feel for Super Bowl commercials. While most brands run their ads a week or two before the game, we ran ours a month before the game- fitting the definition of prematurity.

We contrasted these premature Super Bowl babies with other kids who had been born prematurely but who had gone on to grow up and live very successful lives full of accomplishments in every part of life (even a professional football player who was born prematurely).

After all, plans may change. But our commitment never will.

Every year millions of civilians are affected by conflict. But the world doesn't see this as headline news as it is overshadowed by military and political action. To bring these real stories to the forefront we launched Not A Target. An integrated campaign that used a world first live teleprompter filter on Facebook along with geo located billboard around the world and a traditional film using real vicitms of war.  

Talking on the phone while driving in Australia is illegal. Yet 80% of young drivers regularly do it. The Australian Government wanted a new way to engage them, so we developed the driving game CityGT. Using world-first technology, people could use their phones to wirelessly connect and play CityGT on the Melbourne Federation Square big screen - until a startling twist reminded them about the dangers of talking on the phone while driving.

LEGOLAND Florida is a theme park designed for kids aged 2 - 12 years. With only a small age range for them to enjoy the park to its maximum potential, we created campaign that resonates with the insight every parent relates to - their kids are growing up and it is a matter of time before they get pulled towards their teenage lives.

92% of smartphone users use their phone as their primary camera. We had to demonstrate that the 21 MP Moto X was the best camera phone in the market.

To prove it, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot. Then we created a deeper experience with interconnected films across the Instagram grid.

The Melbourne Writers Festival is a place where all genres come together under one roof. This is a campaign to launch and promote the festival. 

Advertisers are good at talking about cars. But what if you got the people who made them to do the talking? In a series of unique challenges, real Ford Engineers put the New Territory to the test for Australia's viewers. 

Jimmy Jaques is known as the voice of harness racing in Australia. After he lost his voice mid race, he became a celebrity and internet sensation overnight. Strepsils jumped on the opportunity by launching a topical banner and radio ad hours after the story broke.

Commercial whaling was banned in 1986. Today, whaling nations use the legal loophole of scientific research and continue to kill thousands of endangered whales for commercial use every year. In this campaign for the International Fund for Animal Welfare, we used the research of the whaling companies against them. 

How does the Melbourne Writers Festival engage with its audience beyond the ten days of the festival? Cue ‘Stories Unbound’ - a digital platform inspired by the notion that stories exist everywhere and can come from everyone and anyone. 

Americans drink a lot of beverages that are dehydrating to quench their thirst. In fact, 43% of Americans don’t drink enough water and 7% don’t drink any at all. Leaving 75% of them with chronic dehydration. Drink Up needed to find a way to make drinking water top of mind.

We convinced Grammy winning singer Ashanti to release her upcoming single ‘Let’s Go’ with a dehydrated voice. People were asked to send her virtual water using #DrinkUpAshanti. The more water she received, the more her vocals improved and helped release the song in it’s full glory. 

With the introduction of craft beers and the introduction to other spirits people had started walking away from vodka based cocktail. To show how easy it is to make a premium cocktail at home we sent a bar-tender around the world with a bottle of Smirnoff to explore the flavors one can bring to life with vodka.

There were a lot of hotels out there, but before May 15 2015, 0 of them were for kids. So we decided to do something about that. 

In May 2015, we opened the doors to the 5-Gazillion Star Hotel at the LEGOLAND Florida resort.

The campaign went beyond traditional advertising. We added features in the hotel such as monster clean up service to even giving kids access to security footage to see what the employees of the hotel were upto. We also introduced the LEGOLAND Times, delivered to your room every morning with stories experienced by LEGO characters straight from the park. 

1.64 million Australians in the state of Victoria don’t hold a post-school qualification, creating a shortage of skills throughout the state and across many industries and fields. We created a campaign for The Australian Department of Education called "My Piece of Paper" to show youngsters how far a piece of paper can take them. 

To show that LEGOLAND Florida was built for kids we created a campaign using well-known children’s games being played across the various cities built at Miniland USA.

Ask most Americans about child prostitution, and the first place they'll think of is Thailand. The fact is it's happening in our own back yards. More than 200 000 American kids are at risk of falling into prostitution every year. Ecpat (End Child Prostitution and Trafficking) wanted to raise awareness on the issue. Meet Emma.

Emma is a hand painted Russian doll. At first glance, she looks just like any other. But as you strip away the layers, the truth is revealed. It worked so well the French Goverment asked us to help them address the issue in their own country.

Motorola was one of the pioneers of the mobile phone industry, but nowadays people in the U.S. feel the brand still lives in the past.

To change the perception of living in the past, we partnered with one of the pioneers of graffiti - Futura and created 30 limited edition phones to be sold right where people thought the brand belonged.

A second hand electronic store in Chinatown. The location was disclosed via a single text message from an underground curator of things - Stefan’s Head.

The Australian Department of Health partnered with Whereis - Australia's number one navigation site, as part a national campaign promoting healthier living. In a world first, we hijacked the directions section and created a new media space with personalised messages according to the length of your trip.

2009 was a bad year financially speaking. This was a campaign to promote bespoke business suits at the height of the recession. 

The athletic category is visually uniform, with brands relying on similar elements to convey their messages. Athletic brands often use dark, dramatic action photography with white sans-serif fonts. Tonally, visuals tend to overindex on toughness to communicate strength.

None of this felt true to New Balance. To convey the brand’s differentiated approach to athleticism, we focused on elements that felt sophisticated and editorial, communicating strength through a sense of bold, individual independence.

Our visuals rely on thoughtful portrait photography, clean white backgrounds and a serif font (Didot) inspired by the brand’s historic characteristic advertising. Graphic “field of play lines” were introduced to subtly and cleverly reference specific sports, and we instituted “power words” to express a tone/spirit through a single thought-provoking word. Additionally, high-impact words and phrases feature “glitches” to further reinforce the principles of character and nonconformity.

An unlocked phone is something new to the US market. So when Motorola announced the New unlocked Moto G, we launched a campaign where the phone was personified to be free again and was ready to flirt with all sim cards around...

Fact - corneal tissue is the easiest organ to donate. But when people fill in the organ donors forms,  the focus is always on major organs. In this calendar, we used a series of portraits with die-cut eyes so you can look through them to see someone else’s, re-inforcing the benefit of corneal donation.

As of 2017, an unprecedented 65.6 million people around the world were forced from their homes because of conflict, famine and natural disaster. In 2018, UN OCHA predicts more than 135 million people globally will need humanitarian assistance and protection. The UN – as a reference in supporting aid for refugees/displaced people - needed to bring a fresh perspective on humanitarian crises.



During the holiday season, we rewrote one of the most famous Christmas carols to tell the survival stories of 32 refugees from 17 countries. The choir of refugees performed the new song live at a surprise event in New York City. We recorded the song and placed it on music streaming services so those searching for Christmas songs online would be served our message via our choir. The campaign generated nearly 850,000 engagements on social in less than a month.

To highlight the 21 megapixel camera of the Moto X we created a radio campaign - 21 Megapixel Stories. Each spot features a different character who tells an elaborate tale after simply seeing a photo taken with a Moto X phone. Using music and sound to amplify the vivid descriptions,
we transported the storyteller into the photo at the moment it was captured, as if they lived through it themselves.