How Cultural MacGyverism Unlocks Diversity’s Full Power One of the most valuable skills I’ve learned from living and working in four distinct countries (India, Australia, United States and United Kingdom) can be articulated by a term I like to call “Cultural MacGyverism.” Much like the title character of the famous series, where our lead character was stuck with finite resources, trying to solve seemingly impossible briefs (sound familiar?), I’ve found that the best creative minds are adept at figuring out how to apply cross-cultural insights in order to navigate the challenging world of advertising. Gold Member | MRM Speaker: Harsh Kapadia | Executive Vice President & Chief Creative Officer, MRM Member Feature Talia Cotton | Founder & Creative Director, Cotton Design