We are in an era of Cultural Commerce. Different moments in culture will allow for impulsive purchases if played right.

Keynote Presentation: Attention, Emotion & Storytelling to Cultural Commerce

Responding to culture in a social post alone is now so 1995. Brands need to aspire to use culture to flip their own experience and give consumers a reason to explore them and learn about them. Context is everything that will keep people curious and it is upon us to keep up with that expectation.