Motorola was one of the pioneers of the mobile phone industry, but nowadays people in the U.S. feel the brand still lives in the past.

To change the perception of living in the past, we partnered with one of the pioneers of graffiti - Futura and created 30 limited edition phones to be sold right where people thought the brand belonged.

A second hand electronic store in Chinatown. The location was disclosed via a single text message from an underground curator of things - Stefan’s Head.