As of 2017, an unprecedented 65.6 million people around the world were forced from their homes because of conflict, famine and natural disaster. In 2018, UN OCHA predicts more than 135 million people globally will need humanitarian assistance and protection. The UN – as a reference in supporting aid for refugees/displaced people - needed to bring a fresh perspective on humanitarian crises.



During the holiday season, we rewrote one of the most famous Christmas carols to tell the survival stories of 32 refugees from 17 countries. The choir of refugees performed the new song live at a surprise event in New York City. We recorded the song and placed it on music streaming services so those searching for Christmas songs online would be served our message via our choir. The campaign generated nearly 850,000 engagements on social in less than a month.